SEO basics for small business websites

Search engine optimisation is largely about making your site clear, fast and useful. A few foundations make the biggest difference.

Give every page a purpose

Each page should target one topic, with a unique title and description that match what people search for.

Write for people first

Explain your services in plain language and answer real customer questions. Avoid repeating keywords unnaturally.

Make it fast and mobile-friendly

Most visitors use phones. Compress images, avoid heavy scripts and test on real devices.

Make it crawlable

Use clean URLs, a sitemap, internal links and proper headings so search engines understand your site.

Be patient

SEO builds over months. Track progress with Google Search Console rather than chasing guarantees.